As White Williams, singer, multi-instrumentalist, and graphic designer Joe Williams makes playful, fractured art pop that borrows from glam rock's strutting cool and electronic mischief-making. In 1999, Williams was a drummer in an Cleveland, OH-based noise band who also played gigs with Black Dice and the Rapture; eventually, Williams wanted to take his music in a more electronic direction. In 2001, he formed So Red, a project that became part of a scene of artists that included Girl Talk's Gregg Gillis and Drop the Lime's Luca Venezia.
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© 2008